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Giana Darville (She/Her)
Personal Systems Product Communications Associate @ HP

Giana leverages culture, curiosity, and community-building to drive product storytelling on HP's Worldwide Consumer Personal Systems Communications team. She loves to travel, host connective experiences, and invest in her #BlackinTech community as the Black@HP Global Engagement Officer and a member of The LAGRANT Foundation's inaugural Alumni Advisory Council.

Giana has earned recognition from The PR Council, The PRSA Foundation, PRWeek, ColorComm, and her alma mater for her contributions to enhancing inclusion and innovation in the field of public relations. Originally from Memphis, Tennessee, Giana now calls Northeast Washington, D.C. home.

March 2023 — Present
Remote
Driving storytelling, strategy, and cross-functional collaboration on HP's Personal Systems PR team.
August 2022 — February 2023
Arlington, VA
- Managed Amazon’s media helpline, compiled coverage reports, monitored digital news and social platforms, and routed reputation-damaging news cycles and social media content to Amazon-affiliated public relations teams. - Owned internal partnership requests; optimized planning / tracking processes; and planned / hosted professional development and community service events for Amazon's largest Black Employee Network chapter (BEN-DMV) - Designed and executed an awareness campaign amplifying Amazonian-submitted stories to increase HQ1 and HQ2 engagement with Amazon’s internal news platform – deliverables included 2 program analysis "docs", 2 location-based Slack channels with internal community stakeholders, training materials, original local
April 2022 — August 2022
Washington, DC
- Drove communications strategy, employee engagement, and earned media related to purpose, culture, and sustainability across 6 workstreams for clients including Bank of America and Dow Chemicals. - Drafted and provided recommendations on client deliverables including executive media briefing books, media pitches, conference speaker abstracts, competitor communications audits, media / influencer partnership proposals, internal PR campaign plans, internal ESG-related resources, and social media posts for employees and executives (LinkedIn + Twitter). - Managed client planning and reporting tasks for a key sustainability client – maintaining a bi-weekly project tracker, leading client meetings, driving progress on action items, and drafting a 1H report detailing communication activities. - Interviewed international employees, drafted copy, and sourced assets for 5+ employee feature stories related to global initiatives and corporate partnerships, published on Dow Chemicals’ intranet.
August 2020 — December 2021
Cupertino, CA
Delivered comprehensive communications support across Apple's corporate PR teams during 6-month rotations spanning corporate affairs, retail, health, values (racial equity, accessibility, supplier responsibility, etc.), products (Mac, iPhone, iPad, Apple Watch, etc.), services (Apple Music, Apple TV+, Apple News, Apple Pay, Apple Podcasts, etc.) and internal communications. - "Directly Responsible Individual" lead roles (media briefing notes, press releases, etc.) for 2020 - 2021 launch events, the App Store Awards, and WWDC21 - Operational and logistical support during launch events, on-location new store openings, promotional events, the App Store Awards and WWDC - Domestic and international media relations, media briefing staffing and pitching - Communications campaign ideation, reviewal, and execution - Newsletter and Newsroom post writing - Media monitoring and coverage report compilation for executive review - Apple HBCU Scholar Mentor and Ambassador
January 2019 — October 2023
Washington, DC
I've been a Truth Ambassador, Marketer, Trainer, and Youth Board Liaison since becoming an affiliated activist in 2019. Ask me how to get involved - I'm proud to have brought my people along this journey with a top 10 nonprofit.

Bachelor's in Public Relations

August 2017 — May 2020

Activities and Societies

Inaugural PRSSA Diversity and Inclusion Sub-committee Leader Oaks PR Agency Director SGA Media Director

Awards, Scholarships, and Fellowships

Thurgood Marshall College Fund Apple HBCU Scholar LAGRANT Foundation Scholar PR Council Student Innovation Challenge Winner BCW Global HAROLD Client Brief Challenge Winner The Plank Center D&I Scholar Betsy Plank PRSSA Scholarship Recipient

🧐 Resume Review

Tech comms is kinda my thing. 🤷🏽‍♀️

🫂 Mentorship

Studying comms, marketing or advertising? Have I got some opportunities for you!

☕️ Career Advice

Let's chat about how to set up a folding chair at the table.

🫱🏾‍🫲🏿 Job Referral

I just started at HP, but I'm already loving it. Happy to look into open roles!

Activism
Concerts
Museums
Outdoors
Photography
Pilates
Singing
Skincare
Traveling
Volunteering

Skills

Communications
Editing
Interpersonal Communications
Personal Branding
Project Management
Public Relations
Public Speaking