Windows Consumer GTM

• Launched and hosted Commerce Ventures original podcast, featuring 5-episode mini-series on the intersection of crypto and the creator economy • Engaged in pitch meetings with fund managers to support strong deal flow (incl. exit strategy planning, founder support, customer introductions)

• Built a compendium on 20+ educational / innovative content pieces to streamline advertising materials for the creative and editorial teams • Conducted an audit of 15 crypto exchanges, to inform international crypto product marketing and brand expansion

• Created and produced original experimental content to drive interest in learning courses for marketers; including four viral videos designed to engage multi-generational viewership reaching 5,745 unique listeners and counting • Developed and syndicated communication plan to strengthen employee engagement strategies & manage third-party production partners

• Curated promotional pitch for launch of CNBC’s first daily evening podcast “The News with Shepard Smith” reaching 20k+ listens • Developed LinkedIn and Twitter content to drive marketing and audience and acquisition goals for CNBC events (205k+ unique impressions)

Brand and Social Media strategy.