- Develop media strategies and social campaigns for key retail moments, including new store openings, holiday shopping, and back to school. - Serve as the “Directly Responsible Individual” of principal PR functions such as media invites, press releases, and briefing notes during global product launch events, executive speaking engagements, external campaigns and industry conferences. - Identify influential media and digital creators in tech, entertainment, and lifestyle for embargoed reviewer briefings with top executives, providing them with Apple’s messaging, product guidance, workflow tips, and various other PR materials.

- Formalized press pitches, drafted social cop, and compiled coverage for major platform announcements. - Composed submissions for executive leadership appearances, editorial awards, and thought leadership opportunities, earning the company recognition at South by Southwest, TikTok #ForYou Summit, and in DatalQ 100 Most Influential People in Data. - Curated marketing activations and For Your Consideration campaign events for media, influencers, and consumers in the form of virtual publicity events, social campaigns, and fan experiences for tent-pole programming.

- Assisted the Services PR team in launching campaigns for major announcements, including the first virtual Worldwide Developers Conference, Oprah’s Book Club 86th selection in partnership with Apple Books, and the Apple Music radio expansion. - Curated technology, entertainment, and finance media lists for Apple TV+, Apple Music, Apple Podcasts, Apple Books, Apple News, and Apple Pay/Card. - Developed competitive analysis reports for top executives on the state of the streaming wars, analyzing industry trends, media predictions, and consumer commentary.

- Prepared press releases, messaging guidance, media advisories, and talking points for legislative hearings and press conferences. - Curated digital and traditional campaign materials for major floor bills, including the College Affordability Act, the Protecting Older Workers Against Discrimination Act, and the Protecting the Right to Organize Act. - Developed original content for daily posts and digital across Facebook, Twitter, Instagram and Flickr.

- Engaged in coalition meetings and congressional hearings concerning surprising billing solutions, EB-5 visa legislation, higher education reauthorization, and the DREAM Act. - Summarized research on Congressional Democratic and Republican voting trends to develop a scorecard for Members of Congress. - Executed eight intern events for over 70 attendees with government affairs professionals from Chamber member companies, the White House, the Department of Labor, and Capitol Hill.

- Produced 15 comprehensive analysis memos of federal legislation and congressional hearings relevant to the firm’s wide range of Fortune 500 companies, industry trade associations, and non-profit sector clients. - Supported public policy advocacy through engagement with congressional and federal agency staff for clients with policy agendas. - Crafted weekly political briefings on the most relevant issues for energy and natural resources clients.