→ Spearheaded the Summer 2021 Internship program and logistics for 600+ interns resulting in the company being selected as the top 100 best internship programs in the U.S. according to WayUp → Managed all recruitment marketing campaigns to target Early Career hires by driving Employee Value proposition messaging and testimonials →Designed the Lenovo Influencer and Ambassador Program to reach college students through social media to increase brand awareness

→ Created direct partnerships with 7 University campus teams to host marketing events to reach over 6,000 students → Managed a $3,500 campus-level budget to execute campus-wide events, giveaways, and marketing stunts

→ Developed in-app messages with cross-function teams that align with brand voice to drive consumer awareness and interests → Managed global point of sale report across all regional teams to create a performance metric report for licensors and stakeholders → Refined the marketing toolkit utilizing integrated marketing strategies, consumer insights, and brand positioning across regions

→ Selected as 1 of 50 students to participate in a four-day program that focused on skill development at Google's headquarters